Superhuman Prospecting Blog

gatekeeper cold calling

The Importance of Gatekeepers for Decision Maker Conversations

If you think gatekeepers and automated phone systems are for the birds, think again! Conversations with gatekeepers are so important because they can be the difference between a high & low level of decision maker conversations! Understanding whether to pass through or engage gatekeepers, how to work automated phone systems; and knowing back access ways to decision maker direct lines can be that difference between hitting your goals or not! At Superhuman Prospecting, we are easily seeing rates of 1 in every 6 calls to

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Human Sales vs AI Sales

Written by R.S. Pereus, owner and CEO of Pereus Marketing, and founder of Superhuman Prospecting: an outsourced solution for cold calling, prospecting, and outbound services for businesses. A little while back I was cold called by a company from overseas that developed an AI response program meant to replace actual call center agents. It was the first time I experienced anything like this, and I was a bit perplexed as to why they thought we would be good candidates for this product since our web-presence screams human-to-human

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outbound cold calling

Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides

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b2b telemarketing

Do B2B Telemarketing Companies Work?

Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements regularly, leaving users feeling overwhelmed. It can be challenging to stand out among the flood, which is why b2b telemarketing can be an extremely effective solution. In place of dated predatory sales techniques, building trust and forming relationships is the primary objective for today’s cold callers. The best B2B telemarketing companies are trained to sell a brand professionally, and if equipped with various resources,

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