If you work in an outbound call center or are thinking about outsourcing your cold calling, it is important to make sure you understand the rules and regulations regarding compliance. (Or it could cost you.)
From startups to enterprises, almost every sales team uses cold calling in some form. As one of the most traditional techniques in the sales process, it’s used to gain immediate feedback, build stronger relationships, and create interest in your offering. Even in our technology-centric world, cold calling continues to be the best channel for direct conversations with your potential buyers.
Written by Ryan S. Pereus In my tenure as a sales professional, I have found very little consistent and reliable data from industry-specific or global benchmarks on cold calling results. Since the sales profession is widely underdeveloped, we, at Superhuman Prospecting (SHP), thought we’d begin tracking and publicly reporting our own data over the past couple …