Let’s be honest, marriage is hard work and so are maintaining strong client relationships!
Let’s be real. Your sales reps aren’t fans of cold calling. The effort they put into generating leads stifles their sales passion and prevents them from closing more deals. The tasks are challenging and the burnout can be REAL! (See high turnover rate)
But that doesn’t mean you should give up your outbound strategy. So, what else can you do?
Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first …
Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements regularly, leaving users feeling overwhelmed. It can be challenging to stand out among the flood, which is why b2b telemarketing can be an extremely effective solution. In place of dated predatory sales techniques, building …