Good leadership starts at the top, no matter what industry you’re in or what you’re selling. And it’s important to note that being a good person or being good at what you do, doesn’t exactly equate to being a good leader, especially in sales.
From startups to enterprises, almost every sales team uses cold calling in some form. As one of the most traditional techniques in the sales process, it’s used to gain immediate feedback, build stronger relationships, and create interest in your offering. Even in our technology-centric world, cold calling continues to be the best channel for direct conversations with your potential buyers.
More than ever before, sales leaders are navigating in environments of rapid disruption. Tight budgets, remote working, and other restrictions have placed a huge stress on how leaders need to adapt to the ever-changing landscape. Being an effective (and respected) leader has never been easy, but it’s certainly much harder in a high-risk environment.