Did appointment setting hold strong over the course 2020? We took a deeper dive into our cold call results – here’s what we found.
From startups to enterprises, almost every sales team uses cold calling in some form. As one of the most traditional techniques in the sales process, it’s used to gain immediate feedback, build stronger relationships, and create interest in your offering. Even in our technology-centric world, cold calling continues to be the best channel for direct conversations with your potential buyers.