What’s in your (sales) arsenal?
If you run a B2B organization – and only rely on your Customer Relationship Management (CRM) system to do the heavy lifting – you might be missing out on exponential cost and time savings!
Now, you don’t necessarily need a dozen tools to build a streamlined B2B sales system. With a few of the right tools – and a plan for how to use them – you’re likely to see better results, lower overhead, and happier reps.
With so many tools to choose from, finding the right one(s) can be a struggle. That’s why we are sharing the best, tried-and-tested B2B sales tools for 2024.
What are B2B Sales Enablement Tools?
B2B sales enablement tools refer to a category of software and platforms designed to empower sales teams and improve their effectiveness in engaging with prospects and closing deals. B2B sales enablement tools aim to optimize various aspects of the sales process, from marketing to lead generation to pipeline management to conversion (and beyond).
Essential Sales Tools Every B2B Business Needs
There are several types of B2B sales tools, based on their application to the sales process. These are what we would call the “essential” tools that every B2B company needs, at a minimum. Later on, we will share our top recommendations for each.
Customer Relationship Management (CRM)
As you may know, every B2B organization needs a Customer Relationship Management (CRM) system to effectively organize and manage contacts, leads, and customers. CRM software is designed to help businesses oversee customer interactions, and manage relationships with current and potential customers. A great CRM usually includes features like contact management, sales pipeline management, task management, and analytics reporting.
Prospecting/Lead Generation Tools
Prospecting and lead generation tools are also essential because they allow B2B organizations to identify potential customers, which is crucial for business growth. These tools gather and analyze data on potential clients, helping to target the right audience with tailored marketing strategies, and automate the lead generation process. With today’s technology, lead generation doesn’t have to be manual; there are many list builders, outreach tools, lead nurturance tools, and more that automate the process.
Analytics Tools
Analytics tools are essential because they allow you to analyze the performance of your marketing and sales campaigns, rather than make assumptions about what’s working (and what isn’t). Data is power, and analytics tools provide the data (and power) to make informed decisions for your organization. Analytics might be native to certain platforms (like LinkedIn and Instagram) or via a third-party solution.
Grow Your Business with the Top B2B Sales Tools
Looking for the best, highly-rated B2B sales tools in 2024? At Superhuman Prospecting, we’ve put in the work to test today’s top solutions, landing on this list of the very best! Of course, always consider the particular needs of your organization and don’t be afraid to try a few different tools out for yourself.
1. Close
Close is a CRM tool that’s designed to streamline your sales processes from start to finish. With features like email sequences, built-in calling, and predictive dialing, it’s really a Swiss Army knife of a CRM. Close also offers robust reporting, forecasting capabilities, and a user-friendly interface, helping your sales team to manage leads more effectively.
2. Monday.com
Monday.com is a project management tool that helps sales teams, marketing professionals, and more stay organized and on-task. You can create customizable workflows and templates, making it easy to propagate repeatable tasks.
Monday is also great for collaboration, with visual project boards, task assignment, commenting, and document sharing. It also integrates with many of today’s leading apps, allowing you to streamline your process across multiple workflows and channels.
3. Bigin by Zoho
Tagged as the “easiest small business CRM”, Bigin is Zoho’s very own small business CRM tool, offering a range of helpful but easy-to-use features. Get access to the usual Zoho perks like pipeline management, contact management, and email integration, but in a simplified user interface. Bigin helps users track and nurture leads without overwhelming complexity.
4. Salesforce
We’re sure you’ve heard of this one! Salesforce is a (perhaps THE) leading CRM platform, best known for its extensive customization options and scalability. It provides comprehensive sales, service, and marketing solutions, with near limitless features. And of course, it comes equipped with AI-powered insights, helping drive smarter decision-making and an improved customer experience.
5. Pipedrive
Many teams love Pipedrive for its visual representation of pipeline management. With easy-to-navigate dashboards, sales teams visualize their sales processes and track deals efficiently. Pipedrive also offers automation tools, email integration, and customizable reports to optimize B2B sales performance.
6. ActiveCampaign
There’s no better sales tool than a great email marketing system. That’s where ActiveCampaign comes in. ActiveCampaign combines email marketing, marketing automation, and CRM capabilities in one platform. It’s known for its user-friendly automation workflows and advanced email personalization features, helping you to nurture leads and keep revenue flowin’. Plus, you get access to handy analytics to know what’s converting well and what could be improved.
7. Zapier
Zapier is an automation tool that connects different apps and automates workflows without needing to write code. It allows users to create “Zaps” to automate repetitive tasks – such as sending SMS messages to prospects, triggering an email campaign, or sending a meeting invite. Zapier integrates with a wide range of platforms, allowing you to create “Zaps” for nearly any time of scenario. It’s like having your own little virtual assistant, 24/7.
8. HubSpot
Similar to Salesforce, HubSpot offers a full stack of marketing, sales, and customer service tools in one place – with a powerful CRM at its core. Use HubSpot for inbound marketing, lead generation and management, email tracking, customer support, and more – it’s definitely worth the cost! Many B2B organizations rely on HubSpot as the foundation of their sales system.
9. make
make is an automation platform designed to enhance productivity and efficiency throughout the sales process. A “no-code” solution, make allows you to automate repetitive tasks, build visual workflows, and monitor performance in real time. Plus, it integrates with many of the leading B2B software tools, like Airtable, HubSpot CRM, Pipedrive, and Calendly.
10. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages LinkedIn’s vast professional network to connect sales representatives with potential prospects. With its advanced prospecting tools, you can identify individuals or organizations based on industry, revenue, location, and more.
11. Reform
Reform is a conversion-focused form builder empowering businesses to generate more form completions on their website. Get started with free form templates or upgrade to more advanced, customizable options. Built by conversion rate optimization (CRO) experts, Reform is the “perfect blend of CRO best practices and intuitive design”.
12. Apollo
Apollo is a sales enablement and business intelligence platform that helps companies build better sales pipelines, close more deals, and streamline operations. Teams love its conversion intelligence capabilities, leading to higher close rates and happier customers. Plus, it boasts a treasure trove of helpful resources, from webinars and videos, to a complete knowledge base and success stories library.
13. ChartMogul
ChartMogul is an analytics platform specifically designed to help organizations optimize their subscription-based revenue models. Check out its many features, such as business intelligence tools, pricing optimization, subscription analytics, built-in CRM, and more. If you operate a subscription-based business, ChartMogul is the tool for you.
14. Geckoboard
Geckoboard is another data visualization tool that makes it easy for teams to monitor campaign performance and measure success against target Key Performance Indicators (KPIs). If you’re looking for a tool to drive more effective campaigns and fine-tune your B2B sales process, Geckoboard is it.
15. Outplay
Outplay is a B2B sales engagement and sales automation platform that allows teams to drive multi-channel and multi-touch campaigns. Outplay has many helpful features available, including but not limited to: pipeline management, sales automation, sales engagement, deal management, multi-channel outreach and even conversation intelligence.
16. Loom
Loom isn’t your usual “sales” platform. Really, Loom is a video recording tool that allows team members to share quick video messages – either to each other or to prospects. For example, many B2B organizations use Loom as a lead generation solution, recording quick and helpful “audits” of a company’s website or platform. It’s also great for recording Standard Operation Procedures (SOPs) and training materials.
17. Guru
Guru is an AI-powered “answer engine” – much like ChatGPT – that provides quick and helpful answers to the most complex questions. What makes Guru different is that it actually connects with your company’s knowledge base, providing quick answers to customers’ questions, inquiries, etc. You can also create essentially your own company “Wiki” of resources for your team and/or customers.
18. Zoominfo
Zoominfo is a B2B lead database that allows sales reps to search for contacts according to interest, industry, company size, location, search intent, and more. Quickly and accurately generate expansive lead lists to feed into your CRM and email marketing system. Zoominfo saves tons of time compared to manual lead generation.
19. Brainshark
Perhaps the most powerful sales “tool” is your sales team. That’s why investing in a knowledge sharing platform like Brainshark is an investment in those “on the ground” every day. Brainshark equips salespeople with training, onboarding tools, coaching, sales practice templates, and a wide range of resources to improve their skills. Just check out how Brainshark is paying off for B2B organizations across the globe.
20. Showpad
“Empower sellers. Build trust. Win deals”. That’s what Showpad is all about. Another sales enablement tool, Showbad equips salespeople with the insights and resources they need to sell more and sell better. Streamline communications with Showpad Video, level-up your sales team with Training and Coaching, and enhance workflows with best-in-class integrations. Showpad keeps your sales team on the right track.
A Start-to-Finish Sales System with Superhuman
Even the best sales tools are only made effective by the people using them. That’s why at Superhuman Prospecting, our team is trained on the latest and greatest sales strategies to effectively use the tools available AND drive the best results.
Your organization deserves better than a piecemeal solution. With the right system – and a solid stack of sales tools – you can streamline your entire B2B sales process from start to finish. Learn more about our lead generation, cold calling, and appointment scheduling solutions to finally get your sales system running like a well oiled machine!
Curious about outsourced B2B lead generation solutions? Contact us for a free quote today.
