Trust Call

For decades cold calling has functioned with the same care as a drunk frat boy about to try an early morning balcony backflip. Shout, "YOLO," take the leap, and brace for pain because you know it isn't likely to end well. Trust Call challenges this reckless business practice and breathes new life into an activity that has remained largely unchanged for longer than most readers of this book have been alive. We have sophisticated processes and systems for engaging customers in every other stage of their decision journeys, yet when it comes to making initial contact with a prospect, we've stooped to essentially advising salespeople to do the wrong thing with such vigorous frequency that eventually they can win the "numbers game." No, call me idealistic, but we should be trying to do the wrong thing less often, maybe even never! Trust Call tells us we need to do better. More than that - it shows us how to do better.

For any business looking to harness the power of person to person sales calls,Trust Call offers a unique and valuable perspective on how to drive revenue through outreach strategies. I have personally experienced the benefits of this crucial mindset as a client of Ryans for the past 3 years. The results are black and white, the strategy is proven and shows results, and any business can benefit from reading this remarkable book. There are mundane “cold call” strategies and then there is Trust Call.

So many sales books are based on theory. What makes Trust Call so compelling is it's built off of concrete data of what works and what doesn't. The methodology is also proven across all industries. This book is extremely practical and a must-read for any sales professional trying to find and close more qualified sales opportunities.