How to Develop B2B Buyer Personas to Level Up Your Sales Strategy

Mike Gospe, a renowned marketing strategist and expert Customer Advisory Board (CAB) facilitator once said, “Whoever understands the customer best wins”.  This quote quickly became the mantra for Gospe’s entire company, with the intention of asking customers the right questions, carefully listening to their answers, and earning their trust.  For B2B companies, this philosophy certainly […]