Cold Calling Results
Case Studies
Real cold calling case studies from real client campaigns at Superhuman Prospecting
Cold Calling K-12 Schools for EdTech Company Providing Virtual Bookstore
This client provides schools with a streamlined and efficient process for implementing and managing ebooks. By integrating with the school's existing Student Information System (SIS) and utilizing Learning Management System (LMS) integrations, the service ensures that both school administrators and teachers have the tools they need at their fingertips.
This client engaged Superhuman Prospecting in 2020 to cold call decision makers of private K-12 schools with the goal of setting up sales appointments and generating education leads for their account executives. Since then, we have implemented a cold calling strategy, that has evolved over the last 4 years, to reach out to these education decision makers during the most effective times of the day and months of the school year.
Our primary target decision makers are principals of these private k-12 schools. However, we also reach out to Vice Principals, Curriculum Directors, IT Directors, and Bookstore Managers. Titles at schools vary but we have found that larger schools tend to have more specialized positions.
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This campaign has been extremely successful for over 4 years and counting! Our team is constantly improving the strategy to maintain results for our EdTech client.
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After purchasing this chemical manufacturing company, the owner reached wanted to jumpstart their sales pipeline. SHP was able to create a script and strategy that led to an above average appointment setting rate.
Appointment Setting For A Chemical Manufacturing Company
Chemical manufacturing company offers industrial release agents and cleaners that help with manufacturing process lubricants and cleaners. Helps molders become more efficient by releasing product from mold. Their products are the best performing releases dollar-for-dollar. They offer a price match for them to try the product and a free sample.
The objective of the campaign has been to conduct cold calls to purchasing managers and set up a time to both have a phone call to introduce the client to the prospect and set up a time and desired amount of free samples of the cleaning and releasing agent.
The client engaged with Superhuman Prospecting over a 10 month period, resulting in over 4,000 dials, approximately 170 manufacturing leads, and 75 sales appointments.
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