Industry Experience

Education Lead Generation

Lead generation service specializing in the education sector, helping companies connect with potential clients within the industry.

Quality Lead Generation Services for the Education Sector

Superhuman Prospecting specializes in cold calling and appointment setting for companies targeting the education sector, including educational technology providers, curriculum developers, mobile app creators, consultants, software apps, training organizations, and more. With extensive experience in generating high-quality leads, we support your business growth by connecting you with public and private schools, universities, and educational institutions.

Unlike other lead generation services, we don’t rely on generic web-generated leads. Instead, we craft personalized sales development campaigns aimed at your target audience. Our team of highly skilled, US-based cold callers employs advanced conversational methods to engage prospects genuinely, presenting themselves as an extension of your team. We focus on delivering qualified leads and setting up meaningful appointments with education decision makers that align with your business objectives.

Experience setting appointments with many titles:

Types of Companies We Work With

Education Lead Generation

Marketing to Schools Through Cold Calling

Cold calling and appointment setting can be an effective way of marketing to schools and reaching education decision makers. Our completely done-for-you cold calling campaigns provide high-quality leads and appointments to companies that offer products and services specifically to the education sector. Using our many years of experience calling schools and universities, we create custom scripts and strategies that are tailored to this unique industry for the most effective campaigns. Our manual dialing process and experienced SDR’s allow us to have higher connection rates and better quality conversations with tough to reach decision makers in the education sector. 

Cold Calling K-12 Schools for EdTech Company Providing Virtual Bookstore

Company Profile

This client provides schools with a streamlined and efficient process for implementing and managing ebooks. By integrating with the school's existing Student Information System (SIS) and utilizing Learning Management System (LMS) integrations, the service ensures that both school administrators and teachers have the tools they need at their fingertips.

Scope of Work

This client engaged Superhuman Prospecting in 2020 to cold call decision makers of private K-12 schools with the goal of setting up sales appointments and generating education leads for their account executives. Since then, we have implemented a cold calling strategy, that has evolved over the last 4 years, to reach out to these education decision makers during the most effective times of the day and months of the school year.

Education Decision Makers Targeted

Our primary target decision makers are principals of these private k-12 schools. However, we also reach out to Vice Principals, Curriculum Directors, IT Directors, and Bookstore Managers. Titles at schools vary but we have found that larger schools tend to have more specialized positions.

Education Lead Generation

Case Study

Calls Made

74,291

Conversations with DM's

3,411

Appointments Set

424

Total Leads Generated

1,309

This campaign has been extremely successful for over 4 years and counting! Our team is constantly improving the strategy to maintain results for our EdTech client.

How to Sell To Schools

Education Leads Using The H2H Method™️

One of the advantages of using Superhuman Prospecting for education leads is The H2H Method™️, which allows us to have higher converting cold conversations.  The H2H Method™️ for cold phone calling is the first and only fully comprehensive methodology on cold calling covering everything from philosophy to strategy, to values, to frameworks. The method is used by client SDRs at Superhuman Prospecting® to conduct their calling with a proven approach that was created from over 6 years of calling into a variety of industries, including the education sector.

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