Industry Experience

IT MSP Lead Generation

SHP is an outsourced sales development team supporting MSPs with cold calling, appointment setting and lead generation.

Lead Generation for MSPs & IT companies

Prospecting and Lead Generation can be difficult for any organization, but especially managed service providers (MSPs) and IT companies.  While many companies struggle with msp marketing and lead gen, it’s an important part of their growth. IT lead generation companies provide the ability to outsource this to experts, which allows them to focus on sales demos and closing deals.

Superhuman Prospecting specializes in setting qualified sales appointments and generating IT and MSP leads within a variety of B2B industries. Our B2B appointment setting services help IT and MSP organizations generate more sales conversations to grow their client base and company.

Experience calling into all verticals:

Services Called For

People, maintenance or laptop in server room, IT engineering or software programming ideas in cyber
MSP Lead Generation

Grow Your IT Sales Quicker With An Outsourced Team

Our callers are all based in the US and are experienced in IT and MSP lead generation, making us a perfect alternative to hiring internally as you grow. We can create lead generation packages that fit small, mid-size, and large IT and Managed Services companies with the ability to handle any amount of weekly calls, allowing you to focus on servicing your clients and growing your business.

Our sales strategists work directly with you and analyze your business to develop an outbound strategy to provide the most qualified IT and MSP leads. Our campaigns can also include email outreach and warm lead nurturing to add to your msp marketing and increase results.

Appointment Setting For IT Managed Services Provider

Company Profile

A Managed Services Provider (MSP) for IT infrastructure and end-user systems located in New Mexico targeting professional services, non-profit and government.

Problem

Looking to build a sustainable outbound strategy via cold calling, the client was focused on generating more local sales appointments to increase their sales pipeline. Having a hard time determining their ideal client profiles, the client faced issues with targeting and messaging in their previous cold calling campaigns, run by internal sales staff. It was the client’s goal to receive a minimum of 3 sales meetings per month.

Scope of Work

Collaborating with the client on a series of kickoff calls, SHP was able to analyze vital campaign details, objectives, and implement a custom appointment setting strategy via cold calling for our MSP IT client. The project focused on prospecting small to medium-sized businesses that held 10-15 employees, 5-45 workstations (computers), and an onsite server. A local radius was determined with a split of 70% Santa Fe leads and 30% Albuquerque IT leads. SHP would also provide a custom Marketing list build of 100 contacts managed monthly. These prospects would be called up to 3Xs to reach the predetermined decision-maker.

IT MSP

Case Study

Information technology, server and man engineer with clipboard working, fixing and checking motherb
Dials Completed

7,493

Appointments Set

65

Conversations with DM's

632

Leads Generated

70

For over 3 years, we were able to consistently generate qualified leads and appointments for this client, leading to a positive return on investment and the ability to focus on other aspects of the business.

H2H Sales Scripts logo with Cold Phone Calls text
Higher Converting Conversations

Generate Better Leads With The H2H Method™️

One of the main benefits of using Superhuman Prospecting for MSP lead generation is The H2H Method™️, which allows us to have higher converting cold conversations.  The H2H Method™️ for cold phone calling is the first and only fully comprehensive methodology on cold calling covering everything from philosophy to strategy, to values, to frameworks. The method is used by client SDRs at Superhuman Prospecting® to conduct their calling with a proven approach gleaned from 6 years of making cold calls at SHP in 50 plus industries. 

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