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Lead Generation, Prospecting and Sales Articles and Guides

Basics of Paid Search Services to Complement Outbound Sales Strategies

Basics of Paid Search Services to Complement Outbound Sales Strategies

Let’s face it: in today’s competitive online world, standing out can feel like trying to shout over a crowd. If your audience can’t find you, they’re finding someone else. Outbound…

What Does B2B Sales Mean in Business?

What Does B2B Sales Mean in Business?

B2B sales (aka business-to-business sales) is all about selling products or services from one business to another. Think of it like this: instead of selling to individual customers, you’re helping…

Simple Guide to Understanding Sales Growth

Simple Guide to Understanding Sales Growth

Every entrepreneur or business enthusiast knows that sales growth matters. Why? Because when sales are climbing, it’s a clear sign your business is heading in the right direction. But how…

SDRs in Sales: What They Do & Why They Matter

SDRs in Sales: What They Do & Why They Matter

Ever wondered who the rockstars are behind the scenes of a killer sales strategy? Meet the Sales Development Representatives (SDRs)—the unsung heroes bringing potential customers right to your doorstep. These pros…

What’s the Difference Between an Account Executive (AE) and a Sales Development Representative (SDR)?

What’s the Difference Between an Account Executive (AE) and a Sales Development Representative (SDR)?

Account Executives and Sales Development Representatives are the dream team when it comes to growing your business. They each play unique roles, but they’re both essential for building a solid…

What Does A Sales Executive Do And Is It the Right Fit For You?

What Does A Sales Executive Do And Is It the Right Fit For You?

Let’s be real—the title “Sales Executive” often conjures up images of sleek business suits, high-powered meetings, closing massive deals, and reaping serious financial rewards. Sounds dreamy, right? Well, while that’s…

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Cover of Trust Call book by Ryan Pereus
The H2H Method

What is The H2H Method™ for Cold Calling?

The H2H Method™ for Cold Calling has been built as a guardrail, for beginners to seasoned sales professionals, with the purpose of translating professional sales messaging into an easy-to-use conversation format for twenty-first-century sales conversations. The method is meant to maximize results without losing trust with prospects. H2H stands for human-to-human and reflects our belief and confidence that adding humanity into the sales & buying processes will help reverse the unseemly reputation it has gained over the years.