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What’s the Difference Between a Business Development and a Sales Manager?
When it comes to building a successful sales strategy, understanding the distinction between a business development manager and a sales manager is key. Sure, their roles overlap in some…
What Is ICP in Business? A Brief Guide to Building Your Ideal Customer Profile
Let’s start with the basics, shall we? In business, ICP stands for Ideal Customer Profile. Think of it as a cheat sheet for your sales team…
Sales Titles vs Business Development Titles
When it comes to building a powerhouse team, understanding the difference between sales and business development roles is crucial. While they may seem interchangeable at…
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The H2H Method
What is The H2H Method™ for Cold Calling?
The H2H Method™ for Cold Calling has been built as a guardrail, for beginners to seasoned sales professionals, with the purpose of translating professional sales messaging into an easy-to-use conversation format for twenty-first-century sales conversations. The method is meant to maximize results without losing trust with prospects. H2H stands for human-to-human and reflects our belief and confidence that adding humanity into the sales & buying processes will help reverse the unseemly reputation it has gained over the years.