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Lead Generation, Prospecting and Sales Articles and Guides
Simple Guide to Understanding Sales Growth
Every entrepreneur or business enthusiast knows that sales growth matters. Why? Because when sales are climbing, it’s a clear sign your business is heading in the right direction. But how…
SDRs in Sales: What They Do & Why They Matter
Ever wondered who the rockstars are behind the scenes of a killer sales strategy? Meet the Sales Development Representatives (SDRs)—the unsung heroes bringing potential customers right to your doorstep. These pros…
What’s the Difference Between an Account Executive (AE) and a Sales Development Representative (SDR)?
Account Executives and Sales Development Representatives are the dream team when it comes to growing your business. They each play unique roles, but they’re both essential for building a solid…
What Does A Sales Executive Do And Is It the Right Fit For You?
Let’s be real—the title “Sales Executive” often conjures up images of sleek business suits, high-powered meetings, closing massive deals, and reaping serious financial rewards. Sounds dreamy, right? Well, while that’s…
Inbound Marketing Essentials: SEO Services for Small Businesses
In today’s competitive online world, standing out is the name of the game, especially for small businesses. With effective SEO (search engine optimization), you can boost your visibility, attract more…
What’s the Difference Between a Business Development and a Sales Manager?
When it comes to building a successful sales strategy, understanding the distinction between a business development manager and a sales manager is key. Sure, their roles overlap in some areas, but they bring unique…
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The H2H Method
What is The H2H Method™ for Cold Calling?
The H2H Method™ for Cold Calling has been built as a guardrail, for beginners to seasoned sales professionals, with the purpose of translating professional sales messaging into an easy-to-use conversation format for twenty-first-century sales conversations. The method is meant to maximize results without losing trust with prospects. H2H stands for human-to-human and reflects our belief and confidence that adding humanity into the sales & buying processes will help reverse the unseemly reputation it has gained over the years.
