Just recently, CEO of Superhuman Prospecting, Ryan Pereus, joined the team at Sell Better on one of their episodes of The Daily Sales Show. This particular episode focused on strategies to use in the first 30 seconds of a cold call. As the CEO of SHP, Ryan brings years of experience, lots of data and hundreds of thousands of cold calls, which provides a unique perspective on cold call openers. Watch the show below or check out the AI generated highlights further down to find a particular area of interest!
00:04 10 Strategies to Nail the First 30 Seconds of a Cold Call
- Ryan Pereus shares tips from his experience in superhuman prospecting.
- Focus primarily on B2B cold outbound calls with potential for B2C expansion.
01:49 Efficient preparation is key for successful cold calls.
- Partners like Justcool, Outbound Squad, and Sendspark offer tools for efficient outbound dials, training, and video creation.
- Using technology for efficient cold calling must balance speed with market reputation to avoid spamming and low connect rates.
05:37 Preparation and efficiency for cold calls
- Preparation is essential for making effective cold calls, including research and data gathering.
- The approach to making cold calls can vary based on the size and nature of the target market.
07:27 Adjust your offering based on market feedback
- Tailor your message to market response
- Know your personas to improve conversion
11:26 Utilize a structured approach for cold call appointment setting
- Start with a brief description of what you do to set the right frame of mind
- Consider the pacing and approach based on the prospect’s availability and receptiveness
13:19 Using the consultative conversation framework for different industries
- The framework is based on the persona and can be adapted for various products and services.
- The approach varies based on the type of audience being targeted, such as desk-based professionals.
17:06 Knowing the right words to avoid during a cold call is crucial for success.
- Identify the interest-based questions and adapt the conversation accordingly.
- Be prepared with alternative options if the prospect declines the meeting.
18:43 Capturing attention in the first 30 seconds of a cold call is crucial.
- Differentiate from competitors by highlighting unique features, social proof, or a hook.
- Craft a compelling message to engage prospect’s interest within the first seven seconds.
22:24 Build trust and establish relationships on cold calls.
- Engage in conversation and gather information from potential stakeholders.
- Avoid rushing past or deceiving prospects, focus on building rapport and understanding their role in decision-making.
24:05 Tone is overrated in cold call conversations
- Confidence, directness, and providing value are more important than tone
- Focus on delivering benefit, curiosity, and value to capture the prospect’s interest
28:05 Pausing in a cold call demonstrates confidence and aids in conversation flow.
- Pausing signifies confidence and prevents nervousness while allowing the prospect to think.
- Micro and larger pauses are beneficial to slow down, prepare responses, and avoid awkward silences.
30:04 Building trust and rapport in the first 30 seconds of a cold call
- Focus on asking open-ended questions later in the conversation to build trust and rapport.
- Connect with Ryan Pereus through LinkedIn, his book ‘Trust Call’ on Amazon, or through Super Prospecting’s website for more insights and contact details.
