Referral Programs for B2B: Start One on a Shoestring
Introduction: Why B2B Referral Programs Are Your Lowest-Risk Growth Lever If you ask most B2B leaders where their best customers come from, you’ll hear the same answer over and over: word of mouth and referrals. Yet when you look under the hood at their actual go-to-market strategy, referral generation is usually ad hoc at best—a…