Dialing for Better Enrollment: How Outsourced Cold Calling Is Helping Clinical Trials Recruit Patients (Without Burning Out Site Teams)
Cold calling isn’t “old-school” when the goal is trust If you lead patient recruitment, you already know the uncomfortable truth: patients don’t enroll just because a protocol exists. They enroll when (1) they understand the opportunity, (2) they trust the source, and (3) someone follows up consistently enough to guide them to the next step. That’s…