Take your outbound strategy to the next level by outsourcing
Let’s be real. Your sales reps aren’t fans of cold calling. The effort they put into generating leads stifles their sales passion and prevents them from closing more deals. The tasks are challenging and the burnout can be REAL! (See high turnover rate)
But that doesn’t mean you should give up your outbound strategy. So, what else can you do?
Outsourcing your outbound strategy is the perfect way to increase sales and maximize ROI, without the internal struggles of hiring and training. Neil Patel says it best, “A successful outsourcing program isn’t a transaction; it is a partnership.” Partnering with a prospecting firm is a clear-cut way to reach your target audience and generate more leads. Let your sales teams do what they do best (nurturing & closing deals) and leave the prospecting to the pros.
So why are you holding your company back? Read on for more reasons why you should consider outsourcing your outbound strategy.
You Could Be Doing Better
If you lead a B2B company, you know one of the hardest challenges is keeping your lead pipeline full. It is not a quick process. Your team needs accurate data, contact information, and market insights to successfully move leads and prospects down the funnel.
Do I have the right targets?
Do those targets have updated contact information?
Do I have the right messaging once I reach them?
It can take hundreds of calls to uncover a small number of leads. And trying to compile, manage, and implement processes around new information takes A LOT of time and energy (aka MONEY). Sure, your internal sales reps can learn these functions, but they won’t get much work done if they have to call technical support once a week.
Studies prove that experienced B2B call centers make a higher volume of calls and get better results than companies performing these tasks themselves. They create more effective and efficient campaigns with the ability to target better opportunities – like a new audience segment or market altogether. Plus, they have the training, proper tools, and databases needed to make more informed decisions. They can also expand, scale, or change direction, much easier than in-house teams. Your outsourcing partner knows all the necessary tools like the back of their hand and is automatically leveraging them to produce better results for your company.
When you give your sales teams plenty of time to focus on converting the leads, it substantially increases the conversion rate and shortens the sales cycle. With extra expertise, you don’t give up control, you gain more value.
(P.S. One of the best parts about this – you can use your partners’ data & insights to make more informed decisions in other aspects of your business – marketing really loves this!)
You Cannot Handle Everything
Like most things in life, you have to give to receive. At some point, you have to realize that you cannot handle every task internally. Giving a little can lead to receiving much more!
Outsourced prospecting is a must for B2B businesses that want increased efficiency and higher productivity. Mundane cycles and, “This is the way we’ve always done it,” can hold your business back. To make the most of your prospecting, it needs to be agile and constantly monitored to meet the needs of the evolving marketplace. The time and effort it takes to perform these actions to the highest standard will cost you more in the long run. To move forward, you need a partner that can help takeover these tedious tasks.
Outsourcing really is the best of both worlds. It allows you to have complete control over your account, without all of the back-end work that goes into client lists, scripts, and methods. Not to mention the constant analyzing and monitoring of your campaign. Your outsourcing partner can work with you in real-time to make the most of your campaign and should provide your company with complete transparency. (For example, Superhuman Prospecting provides weekly feedback sessions and scorecards – just to give you an idea)
You Could Be Paying Less
According to Hubspot, cost savings is the top reason leaders look to outsourcing.
(Remember that high turnover rate for internal sales reps? It is costing you a fortune!)
Data from leading job boards like Glassdoor, Indeed, and AngelList suggest the average SDR base salary ranges from $47.8 to $62K. The average hire comes with less than 12 months of experience and an average tenure of under 15 months. Hubspot also notes that this data does not factor in software, hardware, or other typical overhead costs for hiring internally, like the allocation of human resources costs for hiring, training, and retaining employees.
According to this same data, companies are spending around 26% of their time on training, which takes a manager’s time and effort, which automatically reduces the productivity of those around them.
So, at this point which option sounds better?
Hire and train. Pay for software, hardware, overhead, and YOUR TIME (Repeat)
Speak with an experienced outsourcing firm.
Option 2 seems like the no-brainer. It’s really that simple. Many organizations, both big and small, have experienced savings from outsourcing their outbound strategy. Outsourcing can save you time and money, while keeping you competitive in your market. Get the latest tech-stack from your outsourcing partner and let your sales team stay focused on their end goals. WIN-WIN!
At the end of the day, we aren’t sure why leaders are so afraid of outsourcing. It’s holding their business back.
At Superhuman Prospecting, we have a variety of sources, databases, tools, researchers, and teams to help you generate custom leads. Our prospecting tools help provide the highest quality lists, better outbound sales calls, more effective email campaigns, and efficient communication to keep you informed.