What is Outsourced Sales?
Outsourced sales is the practice of hiring an external organization to handle sales activities on behalf of a company. This strategy allows companies to leverage the expertise and resources of specialized sales teams without the need for extensive in-house development. By outsourcing sales, businesses can quickly scale their operations, improve market reach, and maintain a focus on core competencies, such as product development or innovation. Outsourced sales services often include services like lead generation, appointment setting, customer relationship management, and closing deals. Outsourced sales can be particularly beneficial for startups and small to medium enterprises looking to optimize their sales performance without the overhead costs associated with recruiting, hiring, training, and maintaining an in-house sales team.
Benefits of Outsourced Sales
By outsourcing sales, companies of all sizes can benefit from increased flexibility, scalability, and potentially reduced costs. It enables businesses to quickly enter new markets, respond to fluctuating demand, and focus internal resources on core business activities. Additionally, outsourced sales providers often come with specialized sales expertise and industry-specific knowledge, which can lead to more effective marketing and sales strategies.
Cost Efficiency:
Sales outsourcing eliminates the need for hiring, training, and maintaining an in-house sales team, reducing overhead costs such as salaries, benefits, and office space.
Expertise and Experience:
External sales teams often have specialized knowledge and extensive experience in sales methodologies, market trends, and customer behavior, leading to more effective sales strategies.
Scalability:
Outsourced sales teams provide flexibility to scale operations up or down based on business needs without the long-term commitments associated with full-time employees.
Faster Market Entry:
Leveraging the experience, team and market knowledge of outsourcing companies can speed up market entry and penetration, allowing businesses to capitalize on opportunities quickly.
Focus on Core Business Activities:
By delegating sales development to experts, company resources can be better concentrated on core activities such as product development, operations, and strategic planning.
Access to Advanced Tools and Technology:
Outsourcing firms often utilize cutting-edge sales tools, CRM systems, sales dialers and analytics platforms, providing businesses with the advantage of newer technologies without additional costs.
Improved Lead Generation and Conversion:
Professional sales companies are typically skilled at generating high-quality leads and appointments. Some also offer sales closing to help convert them into customers, which can result in higher sales performance and revenue growth.
Performance Metrics and Benchmarking:
Outsourced providers typically provide detailed reporting on results in order to track specific sales targets and KPIs. Detailed metrics and analytics allows sales companies to analyze campaigns which can drive better results and improve strategies.
8 of The Best Sales Outsourcing Companies
1. Superhuman Prospecting
Superhuman Prospecting is a sales outsourcing agency that specializes in outbound B2B lead generation and appointment setting. The company provides a range of services focused on cold calling and personalized outreach to connect businesses with high-quality prospects. Their expert, US-based, team crafts customized scripts, using the only comprehensive cold call methodology, to engage potential clients effectively. Superhuman Prospecting’s approach emphasizes human interaction to build rapport and deliver value, helping businesses strengthen their sales pipeline and increase conversion rates. With a focus on transparency and data-driven results, they support clients in achieving measurable growth through strategic prospecting efforts, making them one of the best sales outsourcing companies.
Superhuman Prospecting starting price for cold calling services: $1,125 per month
2. Salesroads
SalesRoads is a B2B sales outsourcing company that specializes in appointment setting and lead generation services. Founded in 2006, Salesroads offers customized sales development teams tailored to meet the specific goals of their clients. Their range of services includes outsourced Sales Development Representative (SDR) services, prospect list building, outbound email, sales intent data, and account-based marketing data. SalesRoads is known for their quality-driven approach, focusing on meaningful conversations and qualified appointments to enhance their clients’ sales pipelines
Salesroads starting price for cold calling services: $9,500 per month
3. OutboundView
OutboundView is a B2B lead generation company headquartered in Franklin, Tennessee. They focus on designing and implementing outbound sales and marketing strategies specifically for companies that target HR Leaders. Their services include appointment setting, lead generation, and sales intelligence, aimed at helping businesses find new revenue opportunities and increase sales. OutboundView provides consulting for outbound marketing, develops high-quality prospect lists, and offers a database of 550k HR Leaders to enhance lead generation efforts.
Outboundview starting price for cold calling services: Not Available
4. Saleshive
SalesHive is a sales outsourcing company founded in 2016, focused on scaling sales development for high-growth companies across various industries. Based in Colorado, Saleshive offers a suite of services designed to streamline the sales process, such as cold email, cold calling, linkedin outreach, SEO services and Google Ads.
Saleshive starting price for cold calling services: $8,000 per month
5. Martal Group
Martal Group is a sales outsourcing agency, based in Canada, specializing in B2B lead generation and sales services. They help businesses of all sizes enhance their sales pipeline and drive revenue growth. Their services include generating high-quality leads, setting appointments with potential clients, and providing comprehensive sales outsourcing primarily through cold email outreach. Additionally, Martal Group offers account-based marketing strategies and utilizes buyer intent data to connect with prospects ready to purchase. Their tailored approach ensures clients benefit from effective, personalized marketing strategies to achieve measurable results.
Martal Group starting Price for cold calling services: $3,600 – $10k per month
6. Belkins
Belkins is a B2B lead generation and sales development company, based in Ukraine, that helps businesses expand their client base and accelerate growth. They specialize in generating leads and setting qualified appointments primarily through cold email outreach. Belkins also offers services like email deliverability optimization and LinkedIn outreach, ensuring effective communication and enhanced engagement with potential clients
Belkins starting price for cold calling services: Not offered, cold emailing price not listed
7. Upcall
Upcall is a conversation-driven marketing and sales platform that excels in managing and executing outbound call campaigns. They provide services such as lead generation, customer follow-up, market research, and surveys by leveraging real human interaction rather than pre-recorded messages. By integrating with existing CRMs and using tailored scripts, Upcall ensures high engagement levels, enabling businesses to capture insights and drive conversions effectively. Upcall’s platform offers features like real-time reporting, call sequencing, and customizable scripts to deliver personalized and timely communication with prospects, ultimately helping businesses optimize their sales processes and improve customer relations.
Upcall starting price for cold calling services: Not available
8. Cleverly
Cleverly is a marketing agency that specializes in LinkedIn lead generation and outreach services, helping businesses connect with potential clients and drive sales through strategic online networking. Their core service involves crafting personalized LinkedIn messages and follow-up sequences to engage with targeted prospects effectively. Cleverly also provides analytics and insights, enabling clients to track engagement and optimize their outreach campaigns. By leveraging LinkedIn’s professional network, they facilitate meaningful connections, enhance brand visibility, and support business growth through comprehensive B2B marketing strategies.Cleverly also specializes in LinkedIn profile optimization, content writing, LinkedIn paid advertising and cold email outreach to boost client engagement and visibility.
Cleverly starting price for cold calling services: Not offered, LinkedIn outreach starting at $397
Tips for Choosing the Best Sales Outsourcing Companies for Your Business
Choosing the right outsourcing partner for your business involves several important considerations, especially when it comes to managing your top-of-the-funnel lead generation efforts. Firstly, assess potential partners by aligning their capabilities with your business objectives and expectations. Ensure they can represent your brand accurately and build meaningful relationships with prospects. This alignment ensures they have the right tools and industry expertise, while also sharing your company’s values and vision. Check their online presence, such as podcasts, blogs, and social media profiles, to gauge their brand ethos and compatibility with your business. Additionally, inquire about their existing clientele, team size, training methodologies, and industry expertise to ensure quality and effective prospecting.
Moreover, transparency, trustworthiness, and adherence to data compliance and safety standards are also important aspects to consider. Consider their ability to provide detailed reports and client references, along with their openness about sales strategies and team competencies. Make sure to ask about their tracking and reporting, which demonstrates their accountability and ability to optimize sales campaigns. Ask about compliance with relevant regulations like the Telephone Consumer Protection Act and Federal Do Not Call List. By choosing an outsourcing partner who meets these criteria, your business can effectively mitigate risks, optimize lead generation, and drive sustainable growth.
