If you’ve ever searched “appointment setting companies” online, you’ve probably noticed there are a ton of options to choose from. That can be intimidating and can leave businesses stuck before they even get started.
So, what’s the best way to pick the right appointment setting company for your business? It’s important to weigh factors like their experience, sales methodology, caller locations, specializations, sales process, resources, how well they understand your industry, and their strategies for reaching out to leads. Choosing the right partner can make all the difference in boosting your sales pipeline and hitting your goals.
What Is B2B Appointment Setting Anyway?
Appointment setting is a huge part of B2B lead generation. It’s all about reaching out to potential clients and booking meetings with those who are more likely to be a good fit for your product or service. If a company does it right, they’ll make sure your sales team spends less time chasing dead-end leads and more time closing deals with prospects who have real potential.
At Superhuman Prospecting, we’ve spent years fine-tuning our B2B appointment-setting services. We use a mix of cold calling, emails, and a dedicated research team that uses premium data tools to identify the best prospects for your team. We’re also the only outbound prospecting company with their own, proprietary sales methodology, The H2H Sales Method, which we use to create more effective scripts and have higher-quality conversations with prospects.
What Does an Appointment Setting Company Actually Do?
Appointment setting can be a grind. It’s time-consuming, labor-intensive, and not always the best use of your sales team’s time. That’s where appointment setting companies step in to help. They handle the lead generation and meeting scheduling so your sales reps can focus on what they do best — closing deals.
Over the years, we’ve gained extensive experience working with B2B companies that sell into every industry and market. We’ve developed proven strategies that connect businesses with qualified prospects and we’re constantly iterating, to continuously improve results. Our proven methodology, The H2H Method, provides a proven strategy, 5 different script frameworks, and a philosophy based on building trust with prospects. This provides better quality leads and appointments for our clients.
The process is simple:
- We handle the outreach. Whether it’s cold calls or emails, we’ll act as an extension of your team.
- You get qualified meetings. We schedule meetings with prospects who are ready to chat.
- Your sales team closes the deal. Spend less time chasing leads and more time building meaningful relationships with clients.
Our team operates as an extension of your sales development department and collaborate with you throughout the entire campaign. We also provide real-time, transparent reporting so that you can follow along, review results and analyze the analytics and metrics of the campaign.
Top Appointment Setting Companies
Need some help picking the right partner? Here are some of the standout appointment-setting companies in North America:
| Company | Location | About | Cold Calling Cost |
|---|---|---|---|
| Superhuman Prospecting | King of Prussia, PA | Superhuman Prospecting is the lowest-cost, US-based sales development agency specializing in outsourced cold calling and lead generation services. They provide qualified leads, appointment setting, and custom prospecting campaigns tailored to enhance clients’ sales efforts through their expert team of trained sales development representatives and a unique H2H Sales Scripts™ methodology. | $1125 |
| OutboundView | Nashville, TN | OutboundView is a specialized agency focused exclusively on the HR sector, offering comprehensive lead generation and appointment-setting services. With access to a robust database of over 675,000 HR leaders, the company helps clients effectively target, engage, and schedule meetings to find their next best customers. | Not Available |
| SalesRoads | Coral Springs, FL | SalesRoads is a sales outsourcing agency specializing in building tailored sales development teams to enhance lead generation and appointment setting for businesses. They offer a range of services, including fractional sales development, full SDR appointment setting, market research lead generation, and bespoke prospect data, enabling clients to focus on closing deals while SalesRoads manages their sales pipeline. | $9500 |
| By Appointment Only (BAO) | Chelmsford, MA | BAO is an appointment setting and custom lead generation company that specializes in helping businesses gain fast, targeted access to decision-makers in their target markets. They focus on creating sustainable demand generation programs, driving high-quality leads, and maximizing sales opportunities through their performance-based solutions tailored for the B2B technology sector and public sector markets. | Not Available |
| EBQ | Austin, TX | EBQ specializes in outsourced sales and marketing solutions, providing services such as appointment setting, Salesforce management, customer experience support, and targeted data services. Their expertise helps businesses enhance lead generation, improve sales pipelines, and optimize their overall marketing strategies to drive growth. | $5000 |
| CIENCE | Solana Beach, CA | CIENCE is a provider of AI-driven lead generation and sales development services, specializing in multi-channel campaign strategies that engage potential buyers through targeted outreach and content syndication. Their offerings include inbound and outbound SDR services, data validation, and advanced analytics, all designed to optimize sales pipelines and enhance conversion rates for businesses. | Not Available |
| Saleshive | Denver, CO | SalesHive is a sales outsourcing company founded in 2016, focused on scaling sales development for high-growth companies across various industries. Using Phillipine and US based callers, Saleshive offers a suite of services designed to streamline the sales process, such as cold email, cold calling, linkedin outreach, SEO services and Google Ads. | $8000 |
| Martal Group | Oakville, ON, Canada | Martal Group is a B2B lead generation agency specializing in accelerating sales pipelines for businesses of all sizes, from startups to Fortune 500 companies, through a combination of proprietary AI outreach systems and experienced onshore sales executives. Their comprehensive services include sourcing and qualifying leads, driving client registrations, and managing various stages of the sales process using both outbound and inbound strategies tailored to specific industries. | $3600 |
| Belkins | Ukraine | Based in Ukraine, Belkins helps businesses expand their client base and accelerate growth by generating leads and setting qualified appointments primarily through cold email outreach. Belkins also offers services like email deliverability optimization and LinkedIn outreach, ensuring effective communication and enhanced engagement with potential clients | Not Available |
| VSA, Inc. | Haddon Township, NJ | VSA is a U.S.-based BPO call center with over 20 years of experience, specializing in customized inbound and outbound programs that enhance customer engagement and support sales development. Their services include appointment setting, inside sales, market research, and round-the-clock customer service, utilizing advanced technology and data analytics to deliver quality leads and exceptional customer experiences. | No Available |
There’s a lot of variety out there, so it’s worth taking the time to find a partner who aligns with your goals and understands your industry.
Why Does Outsourced Appointment Setting Work?
Outsourcing appointment setting might sound risky, but with the right planning and partner, it can be a massive win for your business.
Here’s why it works:
- Saves time and resources: Your sales reps can focus on closing deals instead of hunting for leads.
- Expertise: Appointment-setting companies already have the systems, training, and market insights to identify top leads faster.
- Scalability: Whether you need one appointment setter or ten, outsourcing lets you adjust to your current needs without overburdening your team.
The key is finding a company that matches your specific requirements because not every provider is right for every business.
Wrapping It All Up
When you’re picking an appointment setting company, remember: it’s all about finding a partner who fits your needs and shares your goals. They should understand your target audience, have strategies that align with your business, and be able to represent your brand seamlessly.
By outsourcing this process, you’ll free up resources, improve efficiency, and ultimately drive revenue. The right company will make your sales team’s job easier by connecting them with potential clients who are more likely to convert. So, take the time to evaluate companies, ask for case studies and real cold calling examples, and choose a partner that’ll best serve your goals.
FAQs
1. What is appointment setting?
Appointment setting is the process of reaching out to potential clients (via cold calls, emails, etc.) to schedule a meeting between them and your sales team. It’s a key part of lead generation and helps filter out unqualified prospects so your sales team can focus on closing deals.
2. How does appointment setting differ from a sales rep’s role?
Appointment setters focus solely on prospecting, calling leads, and booking meetings. Sales reps, on the other hand, focus on closing deals. Appointment setters save your reps time by handling the initial outreach and qualification process.
3. How much does it cost to outsource appointment setting?
The cost varies depending on the company and what services you need. Most companies either charge per appointment or offer monthly/annual retainers. It’s a good idea to have a consultation first to figure out your specific needs and the best pricing model for you.
4. Does outsourcing appointment setting really work?
Yes! When done well, outsourcing can lead to higher-quality leads, fewer wasted meetings, and ultimately, more revenue for your business. The trick is to work with a partner who understands your goals and target audience.
5. How do I choose the right appointment setting company?
Look for a company with a strong track record in your industry, proven success in lead generation, and a process that aligns with your goals. Don’t forget to check out cold call recordings, case studies and client reviews to see how they’ve helped businesses like yours!
Ready to grow your pipeline with the help of an appointment setting company? Let’s talk! 🚀
