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Top CRMs for Sales Teams

We compiled the highest-rated CRM systems to help your sales team improve productivity, strengthen your pipeline, and shorten your sales cycle.

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Beyond just a contact tool, your sales team needs a system that can effectively manage your interactions with your prospects, leads, and current customers. What was once tracked by multiple spreadsheets, databases, or applications, can now be found in a one-and-done CRM that automatically updates your complex sales information. 

According to a recent study by Salesforce, 80% of business leaders reported using a CRM system as “a single source of truth for their customers.” As the need for better business relationships continues to grow, so does the need for more modern systems, with greater capabilities – without breaking the budget. 

Why Are CRMs Important for Sales Teams?

In 2021, the total value of the CRM market reached around $69 billion dollars and is projected to reach around $146 billion, by 2028. This is because CRMs are the most commonly used databases for tracking activities and customer interactions, as well as collecting and optimizing leads. Their primary purpose is to secure all of your data in one place, making it easier to track and analyze important information about your sales processes. 

CRM systems for sales team working together on purple platform

If you are researching which CRM tools are best for your sales department, it is important to know the differences in the systems available. Most CRMs that are not solely focused on the sales process will include other multi-departmental tools like customer service tickets, automated billing, marketing communications, and executive dashboards. These are great options if you are looking to configure your entire company into the CRM and have the budget to support it. 

If you are generally just focused on the sales process, you should evaluate more sales-focused CRMs. These platforms may also layer onto traditional CRMs to provide additional functionality to make sales reps more efficient. This is done by including features like deal tracking, customer mapping, prospecting sequences, cadence management, and much more. 

These CRM functions help your sales team: 

  • Evaluate your sales cycle 
  • Better score your leads
  • Increase overall productivity 
  • Keep your leads engaged
  • Develop segmenting & personalization 
  • Send your message at the right time
  • Shorten your sales cycle 
  • Strengthen your sales pipeline
  • Monitor, analyze, and improve campaign results
  • Improve customer retention

CRM systems also help cut down on tedious administrative tasks that can take up more of your time. This is especially important for Account Executives or other sales management positions because they can successfully navigate from pipeline to onboarding, to after-sales support with a few simple clicks.

However, CRMs can’t manage the information they don’t have, so if SDRs or other sales reps work outside of the system or without adequately managing it, their effectiveness lowers for your entire team. 

Choosing the Best CRM System 

According to Linkedin’s 2022 State of Sales Report, 57% of sales pros spend 3–10+ hours per week using their CRM tools. Around 32% of sales reps report they spend more than an hour manually entering their data each day. 

As a sales leader, you are responsible for ensuring your sales reps are spending that time productively. One way to do this is by choosing a CRM system that works best for your business objectives, goals, teams, and the workflows you are looking to manage. 


  • Who is going to be using the system the most? Get their input when deciding and use that information to help cut options. 
  • What integrations would be most helpful? Think about the other technology and software you use, and what needs to be integrated for the best success rates.   
  • Plan your budget – Don’t be surprised by hidden fees, ask a sales rep to help calculate all the costs associated with the CRM plan. Check for any discounts or pay yearly to save even more. 
  • Look for options – The more flexible the options are from the CRM vendor, the more it can grow with your business. 
  • But don’t go overboard – Opting for something greater than your needs can deter you from properly managing it. 
  • Try it out – Ask to see their demos and sign up for any free trials they offer. 
  • Stay compliant! – With GDPR how your data is stored is extremely important. Having a GDPR-ready CRM system helps you manage customer data more efficiently.

Choosing the best CRM for your sales team means understanding your options and narrowing down features that aren’t as important – ultimately decreasing your CRM costs. 

Highest-Rated CRMs for Sales Teams 

We wanted to help you compare some of the best CRMs on the market right now. Here’s what we found from comparing reviews & features on all of the top SaaS sites. Take a look at our list below, in no particular order.

A top favorite, Salesforce helps businesses of all sizes grow revenue, automate tasks and make smarter decisions so you can grow your business faster, from anywhere.

Salesforce Sales Cloud offers: – Lead Management – Account & Contact Management – Sales Opportunity Management – Pipeline & Forecast Management – Workflow Rules & Automation – Customizable Reports & Dashboards – Mobile Application

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind-the-scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

Zoho CRM helps you to attract, retain, delight customers, and grow your company into a customer-focused organization. Zoho can include everything from Client Portals to Customer Journey Mapping, Sales Engagement, AI Sales Assistant, Sales Analytics, Quote Management, Email Tracking, Sales Gamification, Sales Performance Management, CRM, CPQ, and many more.

A web-based Sales CRM & Pipeline Management Software, Pipedrive focuses on making more sales happen with less time needed for administrative tasks. Their platform is agile and layered with options for your sales team, making sure you are getting the most out of your data.

Freshworks empowers sales teams with more time for selling by automating the sales process and increasing efficiency and productivity in their daily activities. With their sales AI, your sales team can get insights into the best deals to go after, explore what actions to take, and predict revenue with better sales forecasting and pipeline management.

Sales Hub is a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. Built on the HubSpot CRM platform, customer data, tools, and teams come together to create a single source of truth for unprecedented sales rep efficiency.

Bitrix is a low-cost, all-in-one CRM option for small businesses. This platform creates a contact base for your business where the history of contacts and interactions are managed and stored. This enables your team to utilize more effective lead management, engage with customers, and close deals.

Insightly is a great CRM for project management and aligning your sales, marketing, and project teams on one unified platform. Thus enabling your sales team to take advantage of centralized customer data management and close more deals. Insightly’s workflow allows management to lead effectively and helps encourage collaboration between departments.

Capsule is a highly customizable, cloud-hosted, sales CRM application. The platform not only offers contact management but also a combination of sales activity management, calendar management, and pipeline/funnel management. Capsule helps teams improve the organization of tasks, build better relationships, and increase sales. now offers a robust, customizable sales CRM solution built into the Work OS. This CRM helps empower sales teams to take control of their entire sales process on one central platform, enabling them to be as efficient and effective as possible. This is all while still promoting collaboration across all of the organization’s teams.

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