Blog

Cold Calling Through the Coronavirus

As of today, COVID-19, the novel Coronavirus has infected only .0013% of the Earth’s population, and yet we are already seeing industry impacts worldwide. Last week,…

Commercial Insurance Appointment Setting Project | CASE STUDY

We’ve been providing ongoing B2B appointment setting with a commercial insurance company in the Midwest.  The following is a case study rendered to help those interested in…

The Importance of Gatekeepers for Decision Maker Conversations

If you think gatekeepers and automated phone systems are for the birds, think again! Conversations with gatekeepers are so important because they can be the…

Human Sales vs AI Sales

Written by R.S. Pereus, owner and CEO of Pereus Marketing, and founder of Superhuman Prospecting: an outsourced solution for cold calling, prospecting, and outbound services…

Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold…

Do B2B Telemarketing Companies Work?

Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements regularly, leaving users feeling…