10 Reasons to Outsource Your B2B Sales Process


Perhaps you’ve heard the old saying, “If You Want Something Done Right, Do It Yourself”.

Unfortunately, this is one of the many lies businesses believe that keep them from being successful.

The truth is that one of the best ways to increase efficiency and performance in your business is to outsource. And this is certainly true when it comes to B2B sales.

Sales outsourcing allows you to reduce costs, streamline your sales process, increase revenue, and so much more – all without hiring internal talent.

Have you considered outsourcing sales for your business? Read on to discover the many benefits of B2B sales outsourcing.

What is sales outsourcing?

Sales outsourcing is the practice of delegating your company’s sales process to a third-party provider or outsourcing firm. Instead of handling all sales internally, sales outsourcing allows an organization to outsource some or all sales tasks, such as lead generation, prospecting, closing, lead follow-up, and more. 

This model allows companies to tap into talent and resources they might not otherwise have internally. Sales outsourcing can be a way to reduce costs, leverage expertise, and gain access to additional tools, software, and/or network opportunities. 

Why outsource your sales process?

The primary goal of sales outsourcing is to increase efficiency in your sales process. By reducing costs and overhead, you can increase the return on investment (ROI) from your sales efforts. You can then scale your sales system to meet the growing needs of your organization. 

Outsourcing also allows you to focus on your company’s core competencies in-house. You are essentially able to outsource the often more menial tasks of lead generation and prospecting, and instead focus on the more strategic work within your business. 

Below, we describe some of the many benefits of sales outsourcing for B2B businesses.

1. Save money on B2B prospecting

Consider that the average base salary for a Sales Representative is $$60,897. And this doesn’t include benefits, 401k, training, etc. The cost of keeping an in-house sales team can certainly add up!

In comparison, you can find outsourced sales services for as little as $500 per month! Depending on the agency and the needs of your business, this could be a huge cost savings on your sales process. 

Sales outsourcing allows you to save money on lead generation, prospecting, and other aspects of the sales process. With the right partner, this can result in more revenue and an even higher ROI for your business. 

2. Tap into top-tier talent

Reputable sales outsourcing companies often have extensive experience and access to more specialized sales professionals, reps, tools, etc. They may have additional insights, strategies, and techniques that can bring more value to your sales system. 

It can take time (and money) to nurture these skills with your existing sales team. This may require hiring additional talent, paying for training, or subscribing to expensive sales tools. In comparison, you could save a ton of time and effort by outsourcing to an agency that already has this talent on the books. 

3. Focus your internal efforts

By delegating sales tasks to an outsourcing agency, you can focus your attention on the tasks that really matter in your business. These may include product development, team management, marketing, accounting, and other important tasks.

For example, you can further develop your marketing campaigns or customer service system with your existing team. You can get your accounting and finance departments in order. You can make product improvements, refine your go-to-market strategy, or design better marketing collateral.

Outsourcing allows you to delegate your sales tasks to the professionals, opening more time for you to focus your internal efforts on the responsibilities that matter most in your business.

4. Streamline and scale your sales process

Outsourcing firms will often have a well-defined sales process in place already, which can streamline your sales operations from end-to-end. You can take advantage of their existing expertise, tools, process, and techniques without having to build the system yourself.

Outsourcing also allows you to increase or decrease your sales efforts, without the hassle of recruiting and training your team. You can simply communicate your business goals to your outsourcing partner and they will handle the rest!

Sales outsourcing offers you the flexibility to expand or reduce your efforts with ease. Working with a trusted partner can also help you optimize your sales system for better results, using the best tools and technologies to your advantage. 

5. Accelerate your time-to-market

Since a reputable sales outsourcing company will already have their system down pat, you can rest easy knowing your go-to-market strategy will be fast and stumble-free as possible. Your time-to-market for new products will be greatly reduced, since you don’t have to hire and train new talent. 

An outsourced sales partner can start generating leads and closing deals right away. This will allow you to capitalize on new business opportunities and generate revenue as quickly as possible.

6. Access a larger network of potential leads

Many sales outsourcing companies will have a bigger rolodex of accounts and contacts to reach out to, helping you connect with more potential customers. You can take advantage of their more extensive network and the relationships they’ve established with other business owners.

By leveraging these connections, you can tap into even more business opportunities. The outsourcing firm may have access to decision makers you might not have been able to reach before. And you have more sales reps available to expand your network even further. 

7. Optimize your sales system based on performance

Outsourcing sales partners are motivated to achieve positive results, because it helps them maintain your business. The right partner will work to refine their approach, measure success, and optimize their efforts over time.

Outsourced sales companies may often have access to analytics and tools to inform their sales strategy, and can leverage this data to optimize their approach over time. This can result in even better outcomes for your business and a better return on your investment.

8. Reduce risk and overhead costs

Outsourcing sales partners are often more agile than in-house teams. They carry the risks of market fluctuations instead of you having to hire or let go of in-house staff. By outsourcing, you carry less risk and overhead costs. 

As stated, outsourcing allows you to scale your efforts up or down, without shouldering the costs of managing talent in house. You are then in a better position to adapt to market changes or shifts in your business environment. This can mitigate a lot of potential risk to your business.

9. Expand your global presence

Do you want to expand your business to other markets? Want to have a national or international presence? Outsourcing can help.

Many outsourcing companies house native talent that can help you reach new markets, in language. With that, you don’t need to hire native-speaking sales reps, train them, and instruct them to market your products for you. All of this can fall within the responsibilities of your outsourced partner.

Also, many outsourced partners will have an existing presence in other markets. You can take advantage of their market knowledge and experience to sell to new markets more effectively. This again will help reduce your time-to-market and improve your selling capabilities. 

10. Create a 24/7 sales engine

In-house teams are often restricted to 9-5 business hours. An outsourcing sales company may have sales reps available to sell in different timezones, allowing you to have a around-the-clock sales strategy. 

If your business operates in multiple timezones, this can provide you with more coverage and flexibility. Continuous coverage can lead to more leads, higher conversion rates, and better customer satisfaction – all without your own sales team having to work after-hours!

Outsource your B2B sales outreach today

Outsourcing your B2B sales is a great way to reduce costs, expand your network, and generate more revenue for your business. By outsourcing, you can tap into the network, experience, and global reach of an existing sales firm – all without having to hire this talent in-house.

At Superhuman Prospecting, we work as a outsourced sales partner for your business. From cold calling to lead generation to appointment setting, we offer a range of services to streamline your sales operations and reduce costs for your business.

Ready to outsources your B2B lead generation and sales? Reach out to us today.

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