Case Study
Security Software Solution
Software - IT Software
To
Retail - E-Commerce
Company Profile
Scope of Work
This client engaged Superhuman Prospecting to set up meetings with owners of shopify stores through cold calling with SHP’s USAbased cold call team. The objective for SHP’s team was to reach out to set up 15 minute Zoom meetings to demo the software to show what automatic fraud detection and communication looked like, as well as convey the financial savings benefit from using the tool. This project was set for 5 campaigns so micro adjustments could be made each month after appropriate feedback and analysis. This campaign was successful after achieving an appointment setting rate of over 1% on the number of calls made.
Decision-Makers Targeted
Our primary target decision makers were online USA based store owners who use Shopify online stores. The decision makers were prioritized as CEOs, then CFOs, then COOS, CMO, owner, partner, president, and then director if no other were available.
Campaign Metrics
Software - IT Software
