Case Study

Sidewalk Maintenance Services for School Districts

Business Services - Facility Maintenance & Cleaning

To

Education - K-12 Schools

Calls Made

Conversations

Appointments Set

Total Leads

Company Profile

This company is a specialized sidewalk safety and asset management provider focused on helping municipalities, housing authorities, property managers, educational institutions, and healthcare facilities create safer, more walkable environments. It delivers cost-effective trip hazard removal and ongoing sidewalk management services designed to reduce pedestrian risk, lower liability exposure, and support progress toward ADA compliance. Using a patented repair process and proprietary technology, the company can efficiently correct uneven concrete hazards without full slab replacement, offering a faster, greener, and significantly less expensive alternative to traditional repair methods. Its approach combines hazard identification, precise repair, maintenance planning, and detailed project documentation to help clients improve public safety, extend the life of sidewalk assets, and manage infrastructure more proactively.

Scope of Work

The project focused on executing a targeted cold calling campaign to introduce the company’s sidewalk safety and trip hazard removal services to K–12 school districts and public agencies. Outreach was directed toward key decision-makers, including Business Administrators, Facilities Managers, and Procurement contacts, with the goal of building awareness, qualifying potential opportunities, and generating interest in the company’s cost-effective, ADA-focused sidewalk repair solutions. Work included developing a calling strategy, identifying and prioritizing target accounts, conducting cold phone outreach, delivering tailored messaging aligned to each audience’s responsibilities, and documenting call outcomes. The campaign also included lead qualification, follow-up coordination, and the capture of prospect insights related to sidewalk safety needs, compliance concerns, budget considerations, and upcoming maintenance or repair projects.

Decision-Makers Targeted

The company’s target market includes K–12 school districts and public agencies responsible for maintaining safe, accessible walkways across campuses and public properties. Key decision-makers within these organizations include Business Administrators, Facilities Managers, and Procurement professionals who oversee safety, compliance, maintenance planning, and vendor selection. The company’s services are especially well suited for organizations seeking a cost-effective, proactive solution for reducing trip hazards, improving ADA accessibility, and managing sidewalk infrastructure with less disruption and lower long-term liability.