Case Study
Waterpik Oral Health
Manufacturing - Medical Devices & Equipment
To
Healthcare - Dental Offices
Calls Made
0
Conversations
0
Appointments Set
0
Total Leads
0
Company Profile
Waterpik, founded in 1962 and headquartered in Fort Collins, CO, is a leading brand in oral health and wellness products. As a subsidiary of Church & Dwight, the company specializes in innovative solutions like water flossers and professional oral care tools, which are clinically proven to enhance dental hygiene and preventative care. Known for its commitment to breakthrough technology, Waterpik designs products that leverage the benefits of water to improve oral health.
Scope of Work
Waterpik engaged SHP in 2023 to cold call dental practices. A custom script was written, and our SDR team made cold calls to schedule lunch and learns to educate offices about the clinical research behind the alternative, new products, free CE courses, literature, and a free display model.
Decision-Makers Targeted
Our primary target decision-makers are Office Managers to Dental Offices - General, Periodontist, Prosthodontist, Orthodontist, Cosmetic, Oral Surgeon, Pediatric; Dental Schools and RDH Schools. They are the gatekeepers to the schedules for the entire practice.
Campaign Metrics
Manufacturing - Medical Devices & Equipment
Calls Made
0
Conversations
0
Appointments Set
0
Total Leads
0
DM Conversation Rate
0
%
Appointments Setting Rate
0
%
Lead Setting Rate
0
%
