Case Study

Staff Scheduling and Communication Software Platform

Software - Human Resources Software

To

Healthcare - Senior Living Facilities

Calls Made
0
Conversations
0
Appointments Set
0
Total Leads
0

Company Profile

The client is a SaaS company. Its software platform handles online staff scheduling, team communication and family engagement for senior living communities. The cloud-based platform replaces paper schedules and manual phone trees. Administrators and HR teams use it to fill open shifts faster, keep caregivers informed and send secure one-way text messages. Those messages can go to staff, to residents’ family members, or to both, from one communication portal. The platform was built to cut the time and frustration of sending routine and urgent updates, such as open shift needs, health and safety notices and community announcements. Setup is instant, and new customers can try the software platform free for 60 days with no commitment.

Scope of Work

The SaaS company hired Superhuman Prospecting® to run an outbound cold calling campaign to senior living facilities, with the goal of booking demos of its software platform. The campaign reached the people in charge of staff scheduling and communication and invited them to a 5-minute demo of the SaaS platform with the client’s team. The offer was a free 60-day trial of the software platform, with instant setup and no obligation. A booked demo appointment was the main goal. Prospects who were interested but not ready to book were captured as leads. Every call used a No-Bull script built on the H2H Sales Scripts™ methodology. It opened with a short quick prop, could add a discovery question about the facility’s current texting or scheduling tool, and ended with a direct ask for the demo.

Decision-Makers Targeted

Director of HR / HR Manager, Executive Director / General Manager, Staffing Coordinator / Scheduler, Director of Nursing / Health Services Director, Administrator / Business Office Manager

Campaign Metrics

Software - Human Resources Software

Calls Made
0
Conversations
0
Appointments Set
0
Total Leads
0
DM Conversation Rate
0 %
Appointments Setting Rate
0 %
Lead Setting Rate
0 %

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